Travels Through Time: The Blackshirts vs. Lyons

This podcast looks at how Isidore Salmon, the force behind J Lyons & Co., threatened to withdraw advertising from the Daily Mail and Daily Mirror in 1934.

History Today | Published in History Today

Lyons Tearoom, Piccadilly.

By mid-1934, Oswald Mosley’s British Union of Fascists was drawing large crowds to their rallies in London. Antisemitism was at the heart of Mosley’s political message, and his supporters included Viscount Rothermere, proprietor of the Daily Mail and the Daily Mirror. Among those disturbed by Moseley's politics was Isidore Salmon – a businessman, Chairman of J. Lyons & Co. catering and hotel empire, and MP for Harrow. Salmon was Jewish, and was actively involved in a number of Jewish charities in London.

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