The Globalisation of Sport
Mike Cronin and Richard Holt discover the roots of international sport in France.
In the evidence of the 2002 World Cup in Japan and South Korea and the 2000 Sydney Olympics, it is easy to think there is a homogeneous world-wide sporting culture. Coca-Cola, MasterCard and other multi-national companies invest vast sums to capture a global audience through sport. All nations, it seems, are desperate to compete at the highest level on the world stage. But is it that simple? Have we really arrived at a time in history where we can talk about a commonly understood series of global games?
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